Channel4

Channel 4 is a British television broadcasting channel which broadcast program-me such as  comedy, drama, factual TV program-me, sports, entertainment, lifestyle.Channel 4 was launched on 2nd November 1982. it was  funded mainly by advertising and sponsorship, but unlike other broadcasters such as ITV, Channel 4 is not shareholder owned.
Channel 4 works across television, film and digital media to deliver the  public service.As a publisher-broadcaster, Channel 4 is required to commission UK content from the independent production sector. channel 4 is a  major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.



http://www.channel4.com/info/corporate/legal/about-channel-4

Channel 4

presenters- the presenter in channel 4 is Jon snow he has joined channel 4 in 1982. As you can see it he is wearing a suit and tie which represents that this news program-me is formal and not informal. he is standing and  looking directly into camera which means that he is talking seriously and not joking or mocking the news.

approach

studio                                                                      
                                                                               
As you can see in left channel 4 has designed the studio with a colour of purple, white and black.
as i see this studio the first thing i notice of  is  the simple design of the color and a texture. it is made of modern style as they have a big screen monitor on behind of the desk where news reader sit. however, the presenter jon snow is constantly standing up during the news reports therefore, us audience would not feel bored by his body language.

language

the language that presenter is spoken to the audience is formal and appropriate with a range of English vocabulary which make the program-me sound professional and formal.

target audience

channel 4 target audience is from 16-34s. this is because of the use of language which is aimed at high standard. channel 4 knows that the audience is more likely to understand the upstanding language. therefore it is aimed at young adults and adults. also channel 4 have used the style of format in a way adults can understand it. this means by broadcasting a program-me such as documentary, news program-me, TV shows, etc.

circulation figure

Channel 4 is the 5^th most popular channel on the TV channel ranking with a 12,474,000 daily viewing on average. 

 http://www.barb.co.uk/


https://www.youtube.com/watch?v=M_-76H-YRjs

E4

E4 is a digital television channel in the United Kingdom and Ireland. E stands for entertainment therefore, it is aimed at young audience who is aged from 16-34, Women and ABC 16-34..As it has a strong branding it has a massive talking point. E4 is broadcasting on free view, D SAT and cable, and E4 HD on sky which is increasing the audience potential big time. E4 has won the channel of the year at the broadcast awards in February 2011. 
E4 is broadcasting the show such as holly oaks, made in Chelsea, skins, the in between er etc.


presenter
the presenter in E4 is young, attractive and flexible which then meet the target audience aged from 16-24 year old. they are really entertaining and enthusiasm about the news they reports as they want to make the program-me interesting. they dress informal as men dress with cardigan and jeans. woman dress as shorts, dress or a skirt. 

approach

target audience
E4 viewer are young and between the age of 16-24 year old which is mostly aimed at females.
E4 target this age group because they broadcast the channel such as drama, comedy, diverse entertainment which have strong impact on 16-24 year old.

studio
E4 has a modern studio with a bright layout which will attract the target audience young adults and adults.

language
E4 is using a language as formal language with a understandable vocabulary as they aimed the audience at young adults.

https://www.channel4sales.com/platforms/e4

News round

news round is a BBC children news program-me. it was one of the first television news magazine which is running from 4 April 1972. it was one of the worlds first television news magazines aimed specifically at children.The program-me is aimed at 6 to 12 year-old. it was created by Edward Barnes & John Craven.  

presenters











the presenter in news round is overall is young and attractive which then meet the target audience there are targeting. there are wearing a casual clothes( women wears a clothes dress, skirt, short etc.) ( man wear clothes such as cardigan jeans) which indicate that this news program-me is informal unlike to other news program-me such as BBC news, channel 4 news etc.they communicate with audience in a enthusiasm and entertaining way by talking informally with a easy vocabulary. therefore the audience there are targeting can understand the content and have a interest towards it.

unlike to other formal program-me there are standing and making the  body language to make the younger audience understand about what they are talking about and keep them on screen and also there are using iPad to support them so it will differentiate the normal boring news. target audience

news-round target the audience who is aged from 6 to 12 year old with both gender and ethnicity. they target this age group as they are using a language which is understandable for younger audience and they are not particularly analyzing each news into that much detail therefore this age group can understand easily and get the information straight away in its simplest form.

language

the language used at news-round is informal as they use simple words to describe the quick news.unlike to the news that speak formally and use a wide range of complex words such as in BBC news, sky news.

studio


the studio in news round is colorful, modern, bright and attractive as they use a bright color such as purple, green, neon yellow. this will attract the target market as young generation seems to like the color of brightness in general than a older generation would.

https://www.youtube.com/watch?v=xyuZR5lbRRc

BBCNews

BBC News is an operational business division of the British Broadcasting Corporation. BBC news is responsible for the gathering and broadcasting of news and current affairs.BBC department is the world's largest broadcast news organisation.

presenters
  
BBC main presenter is Carrie Gracie and Simon McCoy who is presenting news at weekdays from 8;30-11:00. there are dressed formally with suit and tie(men)and blazer and skirt(women) who are old and professional as they are targeting a adults or older generation as a target audience. As it is a formal news program-me they are communicating the language using wide range of vocabulary and talking in a formal way with a understandable communicative form.

studio

the studio in BBC news is modern, simple, bright so they will attract the audience instead of showing a audience with a boring blunt studio with no color or design to it. the colour in studio is red, white, black which is then representing the simple concept with a less colorful texture in it. As there are targeting the older age group the studio hasn't be colorful and bold.

Language

the language used in this news program-me is formal and professional with a wider range of vocabulary which is mainly aimed at audience who has English as a first language. they are getting into detail for each story so older audience can get more information for each the news they report.

https://www.youtube.com/user/bbcnews

Proposal Outline:

Title

My title of the programme is called “EYE WATCHER”. The reason why I have chosen this is because I wanted my program me to be up to date with lots of story combine together and would be able to give my audience up to date and latest news to give them an idea of what is going outside world beside them. I think this title will make my audience want to watch as it says "EYE WATCHER" this then make them interested as it look deep inside the content with a full detailed which young audience is interested about.

As I have looked at different exciting news programme with a similar target audience they was a news called "news round" which is aimed at teen brand or a primary school kids. Therefore as I have realise they have use a techniques to keep the audience eye on the news instead of walking away from the use of difficult content such as cover fewer of the hard political stories that make it into the Wikipedia summaries .  Whereas my selling point is to give a most simplistic view for them in order to take it straight away into their mind so it will give them a big impact.

Ownership

My name of the production company is called "time 2 run" as it gives the motivation of running a news programme. The type of program-me we usually make is a factual news programme with lots of facts and statistics to back up the ideas and support the programme with a truly statement information. My company is trustworthy as it is ACCURATE, PRECISE, and PUNCTUAL.

Genre:

This program-me will appeal to my target audience as it inform the news in a slightly informal way included slang word, therefore teenager are more capable of understanding it then a language with a wide range of vocabulary with a exact grammar. My programme would change slightly the convention as it aimed at young audience aged under 18. Therefore this would be for example, not having a proper suit style uniform to present instead the presenter would wear the cloth like jeans and a top cardigans in a set instead of using a proper big studio with lots of visual image and a colorful background. This will differ the convention as it is not in a formal style in anyway.

Target Audience:

My target audience for my programme would be 18 or under with no gender specifically mainly in UK. my programme will appeal to my target audience as they are lot of content where aged 12 can enjoy as they use an informal language and keep it simple as possible in order for them to understand whereas aged 18 year old can enjoy such as our presenter present the news in a way in more detailed and look at the news specifically so they can understand what is going on. I would target my audience by using a social media such as twitter to spread our trends and the latest news we have for them. Also by using a hashtag will help the trends to spread across the region.

Competitors

My competitor is news round and BBC news. This is my competitor because, they have a similar convention to my programme in terms of style and genre.

Costs

My presenter is Dana ward who would be paid £30,000. The studio would cost £2,000 in central London.

 Outline:

I will be filming my film in central London. This is because as it is in the capital city most of the people are aware of the situation going on in Israel Palestine therefore, I can interview the residents on how they feel about the conflict by their perspectives (street approaching). The angle shot that I will be filming is mostly close up so the programme can show more intimated shot. my programme would be settled in a similar set as news round operate. This is because we both aim the younger audience therefore it have to be colourful and bright so it is more attractive for this age group to see. So this will be my first studio for my first news programme. My studio in central London is called quick super studio which is well known to the public. My news programme will be not following the typical news convention as they have different convention such as presenters, target audience, genre description.

The type of presenter I have for my programme would be a story teller. Who speaks with a feelings and rhythm? they can win my target  audience easily as it give them powerful and emotive words to make them emphasis, encounter the news they have watched. I will have a presenter called Dana Ward. she is a presenting the celebrity news called "clever news" she is a good presenter and will appeal to my target audience as she make the news outstanding, exciting then it would normally be and as a audience i enjoy watching.